KOLSI

BrandiNG
Year: 2021
Technology: Photoshop, Illustrator
Categories: Photography
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Description

In the rebranding of Kolsi Cosmetics, a deliberate choice was made to infuse the essence of elegance and sophistication. Embracing a minimalist approach, I opted for a black and white logo design, a visual embodiment of timeless sophistication and refinement.

 

The simplicity of this palette not only signifies the brand’s commitment to purity and authenticity but also allows the inherent beauty of Tunisian culture and natural ingredients to take center stage. Through meticulous design considerations, the new logo encapsulates the brand’s evolution, seamlessly blending tradition with modernity while preserving the brand’s core values of luxury, authenticity, and quality.

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Conclusion

Cosmetics brands exist within a fascinating and ever-evolving industry that goes beyond mere beauty products. They’re ambassadors of self-expression, confidence, and individuality. These brands tap into diverse cultures, trends, and innovations to curate a narrative that resonates with consumers worldwide. At the core of a successful cosmetics brand lies a fusion of creativity, science, and consumer understanding.

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